New Poppy Knitwear Collection


We are excited to be offering the famous Poppy quality and fit in a brand new knitwear collection. This winter the Poppy design team have been dedicated to sourcing the finest materials and developing a range to keep you comfy and warm while also looking and feeling great.

Featuring a premium 100% Merino wool collection, offering signature styles in the world’s finest wool. With stylish designs and a timeless colour palette o choose from there’s nothing quite like snuggling up into your favourite Merino Cardigan to keep you out of the cold this winter.

We are also pleased to announce a brand new fabric for this season with just 6% wool for incredible softness, warmth, and easy care properties. Browse new styles in on trend designs and warm winter shades.

100% Merino Wool

Luxuriously tactile and super soft Merino wool is grown from the Merino sheep. The wool of a Merino sheep is known for its incredible warmth because of the extra fine Merino fibre enabling it to trap air effectively. Poppy Merino wool has been specially formulated using two ends of the yarn, this 12 gauge fabric offers an unrivalled, soft, comfortable and long lasting knit. It washes and wears perfectly.

6 reasons why we love Merino Wool:

  1.  Soft and comfortable
  2.  Keeps you warm
  3.  Regulates the body temperature
  4.  Absorbs moisture to keep you dry
  5.  Wrinkle and stain resistant
  6.  Environmentally friendly