In Focus: Sloggi

Sloggi is a brand of underwear that was launched in 1979 by the Swiss company Triumph International. We've been proud to stock them for over 20 years.  The brand quickly gained popularity due to its comfortable and durable designs, Sloggi has become one of the leading underwear brands in Europe.

In 1991, Sloggi introduced its most famous product line, the Sloggi Basic, which featured a simple design and a focus on comfort. The Sloggi Basic quickly became a best-seller and helped to establish the brand as a leader in the underwear industry.

Throughout the 1990s and 2000s, Sloggi continued to expand its product range, introducing new lines of underwear for men and women, as well as swimwear and sportswear. In 2007, Sloggi launched a new line of underwear called Sloggi Zero Feel, which features seamless designs and soft, lightweight fabrics.

In recent years, Sloggi has focused on sustainability and has introduced a range of eco-friendly products, including underwear made from organic cotton and recycled materials. The brand has also launched a number of initiatives aimed at reducing its environmental impact, such as using renewable energy sources in its production facilities and implementing recycling programs.

Today, Sloggi is a global brand that is sold in more than 100 countries around the world. While the brand has evolved over the years, its commitment to quality, comfort, and innovation remains at the core of its identity.